Unit Economics
CAC, LTV, payback period and margins at a glance. Benchmarked against your archetype.
LTV
$2,840
CAC
$420
LTV:CAC
6.8x
Payback
4.2 mo
What you get
Understand the financial health of your business at the unit level. Track CAC, LTV, LTV:CAC ratio, payback period, and gross margins. Compare your metrics against industry benchmarks for your specific business archetype.
Why it matters
Revenue growth means nothing if you're losing money on every customer. Unit Economics tells you whether your business model actually works—and where to focus to make it profitable.
Key features
- CAC and LTV calculations
- LTV:CAC ratio
- Payback period tracking
- Gross margin analysis
- Archetype-specific benchmarks
How it works
Enter or sync your revenue, acquisition costs, and churn data. The platform calculates key ratios and compares them to benchmarks.
Real-world examples
SaaS at $15K MRR unsure if pricing was sustainable
LTV:CAC was 1.8x—below the 3x benchmark. Raised prices 20% on new plans; ratio improved to 2.9x within a quarter without meaningful churn.
D2C brand spending heavily on paid ads
Payback period was 14 months. Shifted budget to organic + referral; payback dropped to 5 months while maintaining growth rate.