STARTUPSHORTCUT Glossary

The currently selected business assessment in your account. You can have multiple assessments (one per business idea). Switching the active assessment dynamically updates the entire dashboard, Viability Score, and all tool data, letting you explore different ideas side by side.

A context-aware AI assistant available on every page of the dashboard. It understands your assessment data, tool outputs, and business profile. Ask it questions about your market research, get strategic guidance, or have it explain any insight in plain language. Available for all users.

Average revenue per customer. Your total revenue divided by the number of customers paying you.

The first group you win. The specific customers you go after before trying to serve everyone.

AI-powered brand creation including logo generation, color palette selection, typography pairings, and comprehensive brand guidelines. Produces a cohesive visual identity ready for immediate use across your website, marketing, and products.

When money in covers money out. The point where what you earn finally pays for what it costs to run.

An AI-guided evaluation that gathers information about your startup idea. Available in three modes: a 5-minute conversational chat with an AI interviewer, a Quick Setup 3-step form, or a detailed step-by-step questionnaire. The assessment feeds your personalized dashboard, Viability Score, and all downstream tools.

What one customer costs to win. Everything you spend on marketing and sales, divided by the customers it won.

How fast the market is growing. The average amount it grows each year over the period measured.

What you buy once to start. Things you purchase up front and keep, like a vehicle or an oven.

Customers who leave each month. Out of every hundred paying customers, how many stop in a month.

What each one costs to make. Materials and labour for a single unit, before any overheads.

A multi-format content creation hub. The Content Hub uses AI to analyze your business data and suggest personalized content ideas (video ads, podcasts, graphics) that auto-fill creation forms. Create AI-generated podcast episodes with professional audio, or produce video ads with customizable settings, characters, and aspect ratios.

Your personalized command center inside StartupShortcut. Displays your Viability Score with category breakdowns, executive summary, risk analysis, tool progress across Research, Build & Brand, and Go-To-Market categories, and quick access to all tools. Dynamically updates as you complete tools and evolve your business strategy.

Every tool in StartupShortcut is interconnected. Data from your assessment feeds Market Research, which feeds Pain Points, which feeds Personas, and so on. Each tool both consumes and produces intelligence, creating a compounding knowledge graph for your business.

An AI chat-based tool for brainstorming business names, checking domain availability, and exploring naming strategies. Iterates through suggestions via a conversational interface until you find the perfect fit.

An AI-generated narrative overview of your business's viability, synthesizing data from your assessment, Viability Score, and completed tools. Highlights key strengths, risks, and recommended next steps.

An AI assessment included in many tools that evaluates how well a particular opportunity, persona, or offer aligns with your skills, resources, and constraints as a founder. Helps you prioritize what's most achievable given your unique situation.

The default access level for all users. Includes the AI Business Assessment, personalized Viability Score with full 5-category breakdown, dashboard access, and AI Copilot. No credit card required.

What is left after making it. The share of each sale you keep once you have paid to produce it.

A comprehensive go-to-market strategy generator with 6 sections: executive summary, launch timeline, channel strategy, market positioning, pricing strategy, and success metrics. Also produces launch checklists, marketing assets, content calendars, sales enablement materials, and KPI frameworks.

Who you should sell to first. The one customer type you fit best, where selling is easiest.

AI-enriched B2B and B2C lead finder. Discovers contacts matching your personas with contact information, company data, and fit scoring. Results are organized into B2B leads, B2C leads, and companies for easy filtering and export.

What one customer is worth. The total they pay you before they stop being a customer.

Worth versus cost of a customer. Above 3 is healthy. Below 1 means you lose money on every sale you make.

A comprehensive 7-section report covering market size (TAM/SAM/SOM), competitive landscape, customer demographics, growth trends, risk assessment, and strategic recommendations. Every insight includes full citations from live sources. Exportable as a professional PDF.

What stops someone copying you. The advantage a competitor cannot simply buy or rebuild in a weekend.

Smallest order a supplier takes. The fewest units a manufacturer will produce in one run.

Generates a complete product/service offer that addresses your personas' pain points. Includes pricing strategy with tiers, scope of work with MVP and growth phases, operating model, GTM plan, success metrics, risk register, and founder fit assessment.

What you pay every month. The bills that arrive whether or not you sold anything.

Scores and prioritizes market opportunities by actionability, impact, effort, and founder fit. Each opportunity includes score breakdowns, validation steps, risk assumptions, and timing analysis to help you focus on the highest-impact gaps.

Creates personalized multi-step email outreach sequences. AI writes subject lines, body copy, and follow-up messages with customizable tone, use case, and timing. Each template includes step-by-step sequences with delay scheduling and pro tips.

AI-powered analysis that identifies real customer pain points from forums, social media, reviews, and community discussions. Each pain point is scored by severity and frequency, organized into a scoring matrix, and linked to original sources you can verify.

Months to earn a customer back. How long a customer pays you before they have covered what they cost to win.

Creates detailed customer persona cards with demographics, behavioral patterns, pain point mapping, channel preferences, purchase triggers, decision-making processes, messaging hooks, and founder fit analysis, all aligned to your identified opportunities.

What could kill this. Imagining the failure before it happens, so you can go and prevent it.

A paid subscription that unlocks unlimited access to all tools including Market Research, Pain Point Discovery, Persona Builder, Website Builder, Lead Generation, Content Studio, and more. Managed securely via Stripe.

Months of cash left. How long you can keep going before the money runs out.

The part you could actually serve. The slice of that market your product and your reach can realistically cover.

What you could win first year. A realistic first-year share of that slice, not a ceiling.

Your cut of each transaction. The percentage you keep when two other people trade through you.

Everyone who could ever buy this. What the whole market would be worth if every buyer in it bought from someone.

A flexible, user-driven sequence through the platform's tools. Unlike a rigid linear flow, you choose which tools to use and in what order. The dashboard suggests optimal paths based on your business type and progress, but you're free to explore any direction.

Money in and out per sale. What one sale earns you after what that one sale costs you.

How much of your capacity earns. The share of your hours, seats or vehicles that are actually paid for.

A chat-driven AI tool that generates complete website code. Describe your pages, layout, and style and the AI builds it. Preview the generated code live in the browser and iterate until it's deployment-ready.

The narrow way in. The one small thing you do better, used to win a foothold first.

What buyers actually pay today. Real prices found on real pages, not what anyone says they would pay.