Everything you need to understand how businesses work, how to start one, and how to grow it. 59 articles across 12 topics.
A business model describes how a company creates, delivers, and captures value. Learn the 9 building blocks of the Business Model Canvas, explore common model types, and discover how to choose the right one for your startup.
Learn first principles thinking — the method Aristotle described and Elon Musk popularized — and how to apply it to business decisions, pricing, product design, and innovation.
Master the decision-making frameworks used by top founders and leaders — from Bezos's Type 1/Type 2 decisions to the OODA loop, pre-mortem analysis, and decision journals.
Learn how to navigate the inherent uncertainty of building a startup — from cognitive biases and scenario planning to stress management, support systems, and daily routines.
Explore the mental models, cognitive habits, and thinking patterns that distinguish successful founders — from growth mindset and pattern recognition to systems thinking.
The story of how Stewart Butterfield's failed video game Glitch produced the internal tool that became Slack — from shutdown to $27.7 billion Salesforce acquisition.
The complete story of Netflix's transformation from DVD-by-mail to streaming giant — including the Blockbuster rejection, the Qwikster debacle, and the leap into original content.
How Tobias Lütke turned frustration with existing e-commerce tools into Shopify — from snowboard shop to platform ecosystem powering millions of merchants worldwide.
How Patrick and John Collison built Stripe into a payments giant by obsessing over developer experience — from seven lines of code to a global financial infrastructure platform.
Browse a topic above to see all articles in that category.
