Trending now: “mortgages”+800% this week· 20,000 searches (7-day spike)
Tool that calculates your true mortgage payment after property taxes and insurance change
See what your mortgage really costs when taxes go up and insurance rates spike next year
Apr 20, 20260 views
Viability Score
85
Market Size
85
Trends
90
Market openness
85
Execution
80
Problem & Solution
Problem
Homeowners get blindsided by mortgage payment increases when property taxes and insurance costs spike, because every mortgage calculator only shows the loan payment and treats taxes/insurance as static numbers
Solution
A mortgage payment predictor that shows what your total payment will be each year for the next 5-10 years by tracking local property tax assessment cycles, insurance rate trends, and PMI drop-off dates
Target Audience
First-time homebuyers and people refinancing who want to avoid payment shock from rising property taxes and insurance costs
Business Model & Monetization
Lead generation and referral fees
Referral fees from insurance brokers ($50-100 per lead)
Lead generation for tax appeal services ($100-200 per lead)
Mortgage refinancing referrals ($200-500 per closed loan)
Premium subscription for advanced projections ($19/month)
Why Now?
Mortgage searches are up 800% as people navigate volatile rates, but property taxes are rising 10%+ annually in major metros and homeowner's insurance has doubled in many states due to climate risk - yet no tools help people plan for these inevitable increases
First Customers
The first 20-30 users are people actively shopping for mortgages in high-tax-volatility areas like Austin, Seattle, and South Florida. Find them by posting helpful payment projection examples in r/FirstTimeHomeBuyer, r/Mortgages, and Facebook's "First Time Home Buyers USA" group. Target threads where people complain about payment increases or ask about tax/insurance costs. Also reach out to mortgage brokers in volatile markets who can refer clients wanting payment projections.
Build Approach
Traditional
Full-code, no AI assistance — maximum control, longer runway.
Skills needed
Web development (React/Next.js)
Data scraping and APIs
Real estate data analysis
SEO and content marketing
Lead generation systems
Financial calculations and modeling
Tech stack
Next.js for web app
Property tax APIs (RealtyMole, Attom Data)
Insurance rate data sources
Stripe for payments
Google Analytics for tracking
Budget
$15,000-25,000
Timeline
4-6 months
With AI
Vibecoding (Cursor, v0), no-code, and AI tools — faster & cheaper.