freemium
4 articles
Case Studies
Spotify’s Freemium Model: The Art of Turning Free Listeners Into Subscribers
Spotify converts nearly 40% of free users into paying subscribers, crushing industry norms. Explore the psychology, product tactics, and challenges behind this monetization masterclass.
Spotifyfreemiumsubscription-model
8 min1 month ago26
Case Studies
How Grammarly’s Freemium Model Fueled Growth and Monetization
Discover how Grammarly’s freemium-to-premium strategy cracked user acquisition, created a billion-dollar moat, and turned free users into loyal, paying fans—plus the challenges they faced.
case studySaaSgrowth strategy
8 min1 month ago22
Case Studies
How Calendly Monetized Scheduling: A Deep Dive into Their Freemium Strategy
Calendly transformed simple scheduling into a $100M+ revenue engine through a savvy freemium model, clever feature gating, and seamless integrations. Discover the secrets behind their SaaS growth.
SaaSFreemiumProduct-Led Growth
8 min1 month ago17
Building the Offer
Freemium Models Explained
A freemium model offers a free version of your product to attract users while charging for premium features, with typical conversion rates of 2-5% from free to paid.
freemiumpricing modelSaaS pricing
11 min4 months ago22