LTV
2 articles
Marketing Fundamentals
Customer Acquisition Explained
Customer acquisition is the process and cost of gaining new customers. Customer Acquisition Cost (CAC) is calculated by dividing total sales and marketing spend by the number of new customers acquired.
customer acquisitionCACgrowth
12 min1 month ago
Finance for Founders
Unit Economics Explained
Master unit economics — LTV, CAC, LTV:CAC ratio, contribution margin, payback period, and cohort analysis — with real SaaS and ecommerce examples.
unit economicsLTVCAC
13 min1 month ago