Tag
Ltv
2 articles
build-and-price
The Margin Sustainability Paradox: Why Better Unit Economics Can Spook Investors
Cutting CAC or tightening service scope can lift your LTV/CAC ratio and impress a spreadsheet, yet sophisticated investors often read the same improvement as evidence you have stopped pushing the growth envelope. This article explains why that perception gap exists and how to close it.
unit economicsinvestor relationsCAC
9 min3 weeks ago
get-customers
Customer Acquisition Explained
Customer acquisition is the process and cost of gaining new customers. Customer Acquisition Cost (CAC) is calculated by dividing total sales and marketing spend by the number of new customers acquired.
customer acquisitionCACgrowth
12 min5 months ago30