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business model

5 articles

Building the Offer

Startup Pricing Models: How to Pick the Right Strategy

Master startup pricing models to fuel growth, boost margins, and win your ideal customers. Learn practical methods, real-world tradeoffs, and how to avoid common founder mistakes.

pricingstartup strategybusiness model
8 min1 week ago4
Scaling a Business

Mastering Network Effects to Scale Your Business Model

Network effects can supercharge your business growth by making every new user add value for everyone else. Learn what network effects are, how to spot them, and how to build them into your business.

network effectsbusiness modelscaling
8 min3 weeks ago2
Technology and AI

What Is SaaS (Software as a Service)

A complete guide to the SaaS business model — how it works, key metrics like MRR and churn, pricing strategies, architecture basics, and why SaaS dominates modern software.

SaaSsoftware as a servicecloud computing
12 min1 month ago6
Sales

B2B vs B2C Sales Explained

B2B (business-to-business) sales involves selling to other companies with longer cycles and multiple decision-makers, while B2C (business-to-consumer) sales targets individual consumers with shorter, more emotional buying decisions.

B2BB2Csales strategy
11 min2 months ago3
Foundations of Business

What Is a Business Model

A business model describes how a company creates, delivers, and captures value. Learn the 9 building blocks of the Business Model Canvas, explore common model types, and discover how to choose the right one for your startup.

business modelbusiness model canvasstartup fundamentals
12 min2 months ago8