Your Complete Journey
Follow this step-by-step playbook from assessment to launch-ready strategy. Understand exactly what you'll access at each stage, from free features to Pro capabilities that transform your business idea into a validated, market-ready venture.
Validate Your Idea
Start your entrepreneurial journey with our comprehensive assessment that analyzes your business idea, skills, resources, and market potential.
- Answer questions about your business type and goals
- Share your experience level and available budget
- Tell us about your skills, passions, and timeline
Receive Your Personalized Startup Shortcut
Immediately after completing the assessment, check your inbox for a customized business strategy tailored to your unique situation.
- Personalized step-by-step action plan
- Timeline based on your availability
- Resource recommendations for your budget
Create Your Account
Register for free access to your personal dashboard where all your business insights and tools live.
- Simple email and password registration
- Secure authentication and data protection
- Access from any device, anytime
Discover Your Idea's Potential
Navigate to 'Your Assessments' page in your dashboard, click 'View History', and activate your completed assessment to generate your Business Viability Score.
- One-click activation from assessment history
- Real-time score calculation
- 5-category viability breakdown
Explore Your Free Business Insights
Get immediate access to your Business Viability Score with basic market analysis and risk indicators. Test multiple business ideas without any limits.
- 5-category viability score breakdown
- Basic market size and competition analysis
- Take unlimited assessments for different ideas
- General recommendations and risk flags
Upgrade to Pro
Unlock unlimited access to all tools including market research, strategic components, and advanced business intelligence.
- Unlimited access to all tools
- All features included
- Priority support
- Pro Monthly ($59/mo) or Annual ($499/yr)
Generate Your Pro Analysis
With your Pro subscription, instantly unlock comprehensive AI-powered analysis. Your Market Research Report begins generating immediately with deep market insights.
- Enhanced Pro Viability Score with deep insights
- Market Research Report generation starts
- Sequential unlocking of research components
- Real-time progress tracking
Unlock Your Research Components
After your Market Research Report is generated, gain sequential access to all research components. Each builds on the previous, creating a complete go-to-market strategy.
- Market Research Report - Your foundation
- Pain Point Discovery - Validation insights
- Opportunity Generator - Strategic options
- Persona Builder - Target audience profiles
- Offer Builder - Conversion-ready positioning
Understanding Your Viability Score
Your Business Viability Score evaluates five critical dimensions that determine market success
Overall Viability Score
What Your Score Means
0-50: High Risk
Significant challenges identified. Consider pivoting or making major adjustments before proceeding.
51-75: Medium Risk
Viable opportunity with room for improvement. Focus on strengthening weaker areas.
76-100: Low Risk
Excellent opportunity with strong market validation. Focus on execution and growth.
Five Categories We Analyze
Each category is scored out of 20 points, evaluating different aspects of your business opportunity
Understanding Business Risks
Along with your viability score, we identify potential risks and challenges that could impact your success.
Common Risk Categories
Market Risks
Insufficient demand, saturated market, or declining trends
Competition Risks
Strong incumbents, low barriers to entry, or price wars
Execution Risks
Limited resources, skill gaps, or unrealistic timelines
How We Help You Mitigate Risks
Early Identification
Spot potential issues before you invest significant time and money
Actionable Recommendations
Get specific strategies to address each identified risk
Continuous Monitoring
Pro members get ongoing risk assessment as markets evolve
Strategic Research Components
Each component builds on the previous, creating a comprehensive go-to-market strategy
Ready to Validate Your Idea?
Start with our free 5-minute assessment and discover your business's true potential.
Start Free Assessment